Singapore, Hotel Design –
The Boutique Hostel designed by MINISTRY OF DESIGN engages the restless, savvy millennial traveller with highly interactive social experiences
A ROOM COSTS ONLY ABOUT S$30 a night. Yet so enriching is the experience at COO that TIME magazine named it one of the ‘World’s Greatest Places’ 2018.
Designed and branded by Ministry of Design (MOD), COO is a societal hospitality experience that focuses on the social aspect of things – social spaces, social media, socialising.
The scope of the project, which was completed in 2016 and is located Tiong Bahru, included brand architecture & strategy; branding, interior design, environmental graphics, signage, collateral design and website art direction.
True to its design approach, the eye-catching entrance is framed by metal mesh, taking cues from the metal gates of the old housing estates around the area, while the pièce de résistance, located at the COO Bistro is a suspended neon art piece shaped as an abstracted map of the neighbourhood.
COO is owned by Silas Lee and the Tiong Bahru location is the first of a series of the boutique hostel and societal brand. The playful yet chic design concept of each COO property will be inspired by the spirit and memories of the neighbourhood it’s located in.
Colin Seah, Founder Designer of Ministry of Design: “It was imperative that the design of COO pays homage to the strong essence of local heritage of its location. We wanted every part of the experience to be able to tell a story of the neighbourhood we are in, but in a playful way that reflects COO’s DNA.”
Story by Carol Kraal. Photographs by Edward Hendricks CI&A Photography courtesy of Ministry of Design